Amsterdam, 19 September 2013
Euronics, Europe’s leading retail group in the electronics market, has signed a strategic partnership agreement with one of the leading retail organisations in Sweden - Electra Gruppen A.B .
The agreement will be effective from 1 January 2014.
Based in Kalmar, Sweden, Electra provides efficient logistics solutions and services to an extensive retail network comprised of both associated stores and independents stores, consisting in total of approximately 300 points of sale and generating a yearly turnover of 320 Million Euros sales to end consumers.
“The competition within the electronics retail industry is intense and our membership in Euronics International will further strengthen the position of the independent players within the Swedish and Nordic markets”, says Anneli Sjöstedt, Managing Director of Electra.
“The agreement with Electra Gruppen reinforces the ambitious strategy of Euronics International to become a top 2 player in the Swedish and Nordics electronics markets”, says John Olsen, Managing Director of Euronics International. “The cooperation with Electra is a perfect fit due to the common strategy pursued by Euronics and Electra, namely to offer value added propositions to our consumers”.
EURONICS International, Europe's largest buying group in the CE market, achieved a sales volume of over EUR 17.6 billion in the 2012 financial year. EURONICS International is represented in 30 European countries at more than 11,000 locations, reaching over 600 million consumers.
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