The IFA 2010 breaks again records in all relevant aspects
The 50th edition of the world's biggest and most important trade show for consumer electronics and home appliances exceeded all expectations. The record number of 1,423 international exhibitors (+22%) with a rented display space of 134,400 sqm (+11%) attracted 235,000 visitors (+5%). The impressive number of 125,000 trade visitors (+8%) made the overall success complete. At 3.5 billion euros (+9 %), the volume of orders placed by the retail trade exceeded last year’s figures by far.
Even the EURONICS booth with its 1,100 sqm of space set a new record in size and popularity. Countless visitors enjoyed the fully EURONICS branded public area. The consecutive raffles with attractive prizes and EURONICS give-aways enjoyed great popularity. Supporting the awareness of the brand the continued infotainment agenda was a great success.
A great highlight was the already traditional EURONICS "Curry-Wurst" event on Saturday. EURONICS members, dealers and partners as well as representatives of key-industry partners and the media gathered together in lively exchanges and discussions about latest developments and future perspectives.