Success Factor — Brand Development

Euronics’ most important asset is its brand. It provides consumers with the guarantee that they have come to the right place.
 

Euronics is a pan-European branded retail operation in which consumers can trust. They can be sure that in every Euronics store they will receive:

• the best expertise and latest know-how
• the highest levels of service
• a competitive offering
• the latest technologies and products from A-brand manufacturers
   

The blue logo with the yellow stars is derived from the European flag and symbolises the outstanding position of Euronics as Europe’s largest electrical buying group and one of its two largest consumer electronics retailers. There is a continuous stream of new retailers who identify with the brand and operate their business accordingly.
 

The Euronics brand is supported by local, regional and national marketing campaigns, on TV and radio, in print and through sponsoring.