September 04, 2015

Euronics – Alser: Further cooperation in Kazakhstan


Amsterdam, 1 September 2015


EURONICS International, the leading consumer electronics retail group across the EMEA region, is pleased to welcome Gulser Computers LLP to the Group as of 1 September 2015.


Gulser trades with the retail name “Alser” as an IT specialist, operating 78 branded stores across Kazakhstan as part of a comprehensive onmi-channel approach. Alser holds a market share of 11% and employs more than 1,000 staff, also operating an efficient, centralised logistics network. Mr Denis Smirnov, CEO of Gulser Computers LLP, states, “this partnership with EURONICS will further reinforce our collaboration with key business partners within the industry, and will ensure continued innovation for Kazak consumers.”


The addition of Alser within the EURONICS Group as an IT specialist in Kazakhstan compliments the existing Member in the region, Sulpak, which delivers a wide range of electronics across all categories.


Mr John Olsen, Managing Director of EURONICS International confirms, “with this new inclusion the EURONICS Group consolidates its position in the CIS region where it covers a large part of the market with Members in Russia, Ukraine, and now more than one Member in Kazakhstan. Despite current economic challenges in the region, EURONICS has confidence in these significant markets which today form an important part of the Group.”


For further information:

Euronics International

Transpolis Schiphol Airport
Polarisavenue 83A
2132 JH Hoofddorp
Phone: +31 (0) 23 568 51 40