The Euronics Group has officially kicked off its 35th anniversary celebrations, and what better stage than the world’s leading consumer electronics fair, IFA Berlin?

At this year’s IFA, Euronics Deutschland hosted a vibrant stand that not only highlighted the latest innovations in consumer technology but also set the scene for the Group’s milestone celebration. Guests and partners were invited to enjoy a very special tradition: the famous currywurst gathering at the Euronics booth.

This unique combination of cutting-edge technology and local culture perfectly reflected what Euronics stands for, staying close to people, fostering meaningful connections, and celebrating the spirit of community across Europe and beyond.

35 Years of Innovation and Partnership

Since its foundation in 1990, the Euronics Group has grown into one of Europe’s largest retail organizations in consumer electronics, uniting thousands of independent retailers under one shared mission: to deliver quality, expertise, and trust to customers.

The 35th anniversary is not only a moment to reflect on past achievements but also to look ahead. As the market continues to evolve with smart living, connectivity, and sustainable solutions, Euronics remains committed to supporting its members and customers with innovation at heart.

Currywurst, Networking, and the Future

At IFA Berlin, the currywurst celebration brought together partners, industry leaders, and friends of Euronics in a relaxed and festive atmosphere. It was more than just a culinary highlight, it was a symbol of togetherness and a reminder of how Euronics blends tradition with progress.

As the anniversary year unfolds, the Euronics Group will continue to celebrate with events, stories, and initiatives across its markets. The journey of 35 years is just the beginning of a future built on collaboration, innovation, and customer trust.