Amsterdam, 7th of July 2025

EURONICS GEIE, EMEA’s leading retail group in Technical Consumer Goods (IT, telecom, consumer electronics, and home appliances), has signed a strategic partnership agreement with the leading retail chain in TCG in Azerbaijan: ABC-Telecom, operating under the retail brand Kontakt.

The agreement was formalized during the 2025 Euronics Annual General Meeting in Istanbul, on 18 June 2025, at which Euronics GEIE confirmed it’s continuous growth, with a turnover of 25,3 Billion € in 2024.

Kontakt is a unique retail chain that brings together consumer electronics, home appliances, furniture, and home accessories under one roof. With over 50 stores across Azerbaijan, 4 stores in Georgia, and the country’s leading e-commerce platform — www.kontakt.az — Kontakt has maintained a leading position in the region’s retail market through strong partnerships with more than 100 international brands.

John Olsen, CEO of Euronics International, commented:

“We are very pleased to welcome Kontakt to the Euronics family. Their market leadership in Azerbaijan, commitment to innovation, added value services and solutions, and deep understanding of local consumer needs make them an ideal partner for our Group. This expansion is a key step in our mission to provide consumers across all markets with high-quality technology and service, powered by trusted local retailers.”

Hasan Israfilzade, General Director of ABC-Telecom stated:

”Becoming a member of Euronics opens up new opportunities for us to integrate leading European retail practices into the Azerbaijani market, while also contributing our regional insight and expertise to the wider alliance. We see this as a mutually beneficial partnership that will support growth, innovation, and shared value creation.”

Hans Carpels, President of Euronics GEIE mentioned:

“Our partnership with Kontakt reflects Euronics’ commitment to expanding into high-potential markets with strong local champions. Azerbaijan is a dynamic and growing economy. With Kontakt we further consolidate our position in CIS with a partner focusing in added value retail, which is our DNA.”

Euronics is the nr. 1 consumer electronics retail group in the EMEA and CIS regions, in 37 countries with more than 7,000 outlets and a turnover of more than 25 Billion €, bringing innovative electrical products to consumers via a universal omni-channel approach. Euronics has reported consistent year-on-year growth in turnover and revenue since it was founded in 1990, irrespective of periods of economic instability, demonstrating that the Group’s focus on service and innovative solutions is unparalleled in its market.

www.euronics.com