Electronics retailer Euronics had a robust 2018, reporting a healthy turnover of €19.78bn (up 3.6% on the previous year). IFA International asked Euronics President Hans Carpels what product categories he regards as being the “sweet spots” at the moment.

Hans Carpels, President Euronics GEIE

We see several categories that are really favoured by the consumer, but overall we see a tendency towards higher quality product sales in all categories. More speci cally, audio categories are doing great, such as wireless speakers, headphones, personal assistants. Also small domestic appliances across a range of product groups, and not to forget all kitchen appliances, i.e. built-in appliances, cookware and small appliances. On the IT-side, we see strong growth in Gaming and PCs.

What are your activities at IFA this year?

As you know, Euronics is a proud supporter of IFA and we underpin that with our stand at Hall 23 where we have live shows continuously as well as the presentation of specific products.

How and why is your close partnership with IFA important?

There are several obvious reasons:

  • IFA, more than any fair, presents for professionals as for consumers the trends to watch for the end of year
  • It is an update for all in the trade with their industry partners
  • For the retailers is no less than an obligation to be here


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