We're excited to announce that Euronics has partnered with Airia, marking the beginning of a strategic collaboration focused on building secure, scalable AI solutions that empower our teams and support our long-term innovation goals.
Airia is the enterprise AI security, orchestration, and governance platform that enables organizations to deploy AI quickly, safely, and at scale. Built for even the most complex and regulated environments, Airia reduces vulnerabilities in AI ecosystems and automates workflows across teams.
More than just a technology deployment, this partnership represents our commitment to delivering AI that is secure, governed, and built for measurable business impact. As a global organization with a strong commitment to technology leadership, we recognize that embracing AI innovation requires both ambition and responsibility.
Solving the Enterprise AI Paradox
Like many enterprise organizations, we've faced a complex challenge: how to harness the transformative potential of AI while ensuring security, compliance, and governance standards are never compromised. Traditional approaches often force companies to choose between innovation speed and enterprise control—a tradeoff we refused to accept.
Airia's platform solves this by creating a centralized architecture where all AI agent access flows through a secure gateway. Enterprise security policies are automatically applied to every request—even on third-party platforms—without hindering productivity. Instead of scattered, ungoverned AI connections across our organization, we gain complete visibility and control while our teams maintain the freedom to innovate.
With Airia, our teams can now confidently use AI with comprehensive audit trails and compliance monitoring, real-time observability across all AI activities, and pre-configured integrations with hundreds of enterprise tools and systems. Our security and IT teams gain complete transparency while our employees enjoy access to AI capabilities through a single, secure domain. The platform eliminates shadow AI risks and provides detailed analytics to track AI usage, ROI, and business impact across our organization.
Built for the Future
As AI continues to evolve at unprecedented speed, we needed a partner that can help us navigate change with confidence. Airia's platform is designed to adapt as new AI models, tools, and capabilities emerge—ensuring that Euronics can switch between LLMs, adopt new technologies, and scale our AI initiatives without losing control or starting from scratch.
Together, Euronics and Airia are committed to demonstrating how enterprise AI can be both transformative and trustworthy. This partnership will showcase how global organizations can embrace AI innovation at scale while maintaining the governance, security, and compliance standards that modern businesses demand. We're excited to work alongside Airia as we continue to lead with technology excellence and look forward to the journey ahead.
About Airia
Airia is the enterprise AI security, orchestration, and governance platform that enables organizations to deploy AI quickly, safely, and at scale. Built for even the most complex and regulated environments, Airia reduces vulnerabilities in agentic ecosystems and streamlines workflows across agents, models, and an organization's applications and data sources. Airia removes the complexity that often accompanies AI adoption, allowing enterprises to operationalize AI with trust, control, and measurable impact. Today, hundreds of organizations around the world are transforming the way they work with Airia. Learn more at airia.com.
About Euronics
Euronics is the no. 1 consumer electronics retail group in the EMEA and CIS regions, in 37 countries with more than 7,000 outlets and a turnover of more than 25 Billion €, bringing innovative electrical products to consumers via a universal omni-channel approach. Euronics has reported consistent year-on-year growth in turnover and revenue since it was founded in 1990, irrespective of periods of economic instability, demonstrating that the Group’s focus on service and innovative solutions is unparalleled in its market. As a forward-looking organization, Euronics is committed to sustainable retail practices and plays an active role in driving circular economy initiatives throughout the electronics industry.
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