Euronics Sponsorship
Euronics Sponsorship
Partnerships that bring our values to life
At Euronics Group, our partnerships are more than sponsorships. They are long-term collaborations that help us connect with customers, support our local members, and make a positive impact in the communities where we operate. Through our partnerships with UEFA Women’s Champions League and EURO ’29, the League of Legends EMEA Championship (LEC), and Repair Café International, we engage with audiences that share our passion for innovation, community, and progress. While each partnership serves a different purpose, together they reflect what Euronics stands for: empowering people through technology and meaningful connections.
Everyone’s Invited
At Euronics Group, our partnerships are more than sponsorships. They are long-term collaborations that help us connect with customers, support our local members, and make a positive impact in the communities where we operate. Through our partnerships with UEFA Women’s Champions League and EURO ’29, the League of Legends EMEA Championship (LEC), and Repair Café International, we engage with audiences that share our passion for innovation, community, and progress. While each partnership serves a different purpose, together they reflect what Euronics stands for: empowering people through technology and meaningful connections.
Supporting the growth of Women’s Football
Since 2021, Euronics has proudly partnered with UEFA Women’s Football, supporting the UEFA Women’s Champions League and UEFA Women’s EURO. Women’s football has seen tremendous growth in recent years, attracting larger audiences, greater participation, and increasing visibility across Europe. As a retailer network rooted in local communities, Euronics sees an opportunity to contribute to this positive momentum while connecting with millions of passionate fans. Our members activate this partnership through a wide range of local campaigns, promotions, fan experiences, and community initiatives. These activities not only bring fans closer to the game but also strengthen our members’ relationships with customers in their local markets. By supporting women’s football, we champion values such as inclusivity, ambition, teamwork, and equal opportunity—values that resonate throughout our organisation and member network.
Supporting the growth of Women’s Football
Since 2021, Euronics has proudly partnered with UEFA Women’s Football, supporting the UEFA Women’s Champions League and UEFA Women’s EURO. Women’s football has seen tremendous growth in recent years, attracting larger audiences, greater participation, and increasing visibility across Europe. As a retailer network rooted in local communities, Euronics sees an opportunity to contribute to this positive momentum while connecting with millions of passionate fans. Our members activate this partnership through a wide range of local campaigns, promotions, fan experiences, and community initiatives. These activities not only bring fans closer to the game but also strengthen our members’ relationships with customers in their local markets. By supporting women’s football, we champion values such as inclusivity, ambition, teamwork, and equal opportunity—values that resonate throughout our organisation and member network.
Supporting the growth of Women’s Football
Since 2021, Euronics has proudly partnered with UEFA Women’s Football, supporting the UEFA Women’s Champions League and UEFA Women’s EURO. Women’s football has seen tremendous growth in recent years, attracting larger audiences, greater participation, and increasing visibility across Europe. As a retailer network rooted in local communities, Euronics sees an opportunity to contribute to this positive momentum while connecting with millions of passionate fans. Our members activate this partnership through a wide range of local campaigns, promotions, fan experiences, and community initiatives. These activities not only bring fans closer to the game but also strengthen our members’ relationships with customers in their local markets. By supporting women’s football, we champion values such as inclusivity, ambition, teamwork, and equal opportunity—values that resonate throughout our organisation and member network.
Connecting with the next generation through esports
Technology and gaming play an increasingly important role in people’s everyday lives. Through our partnership with the League of Legends EMEA Championship (LEC), we connect with one of the most engaged and digitally native communities in Europe. At the heart of our esports strategy is Level Up Everyday—a campaign built around the idea that technology empowers people to improve, achieve more, and enjoy the moments that matter most, whether they are gaming, studying, working, or pursuing their passions. Level Up Everyday provides a unifying platform for Euronics members across markets to engage gaming audiences. All campaign activities are supported by this dedicated fan platform, LevelUp-Everyday.gg, where fans can access exclusive experiences, discover campaign content, and participate in competitions throughout the season. By combining the global reach of the LEC with local market activations, Euronics members create meaningful connections with consumers who see technology as an essential part of their lifestyle. The partnership helps position Euronics members as a trusted technology partner while strengthening our relevance among a new generation of customers.
Connecting with the next generation through esports
Technology and gaming play an increasingly important role in people’s everyday lives. Through our partnership with the League of Legends EMEA Championship (LEC), we connect with one of the most engaged and digitally native communities in Europe. At the heart of our esports strategy is Level Up Everyday—a campaign built around the idea that technology empowers people to improve, achieve more, and enjoy the moments that matter most, whether they are gaming, studying, working, or pursuing their passions. Level Up Everyday provides a unifying platform for Euronics members across markets to engage gaming audiences. All campaign activities are supported by this dedicated fan platform, LevelUp-Everyday.gg, where fans can access exclusive experiences, discover campaign content, and participate in competitions throughout the season. By combining the global reach of the LEC with local market activations, Euronics members create meaningful connections with consumers who see technology as an essential part of their lifestyle. The partnership helps position Euronics members as a trusted technology partner while strengthening our relevance among a new generation of customers.
Connecting with the next generation through esports
Technology and gaming play an increasingly important role in people’s everyday lives. Through our partnership with the League of Legends EMEA Championship (LEC), we connect with one of the most engaged and digitally native communities in Europe. At the heart of our esports strategy is Level Up Everyday—a campaign built around the idea that technology empowers people to improve, achieve more, and enjoy the moments that matter most, whether they are gaming, studying, working, or pursuing their passions. Level Up Everyday provides a unifying platform for Euronics members across markets to engage gaming audiences. All campaign activities are supported by this dedicated fan platform, LevelUp-Everyday.gg, where fans can access exclusive experiences, discover campaign content, and participate in competitions throughout the season. By combining the global reach of the LEC with local market activations, Euronics members create meaningful connections with consumers who see technology as an essential part of their lifestyle. The partnership helps position Euronics members as a trusted technology partner while strengthening our relevance among a new generation of customers.
Promoting repair and sustainable consumption
Sustainability is an important focus area for Euronics Group. Our partnership with Repair Café International reflects our commitment to helping consumers extend the lifespan of their products and make more sustainable choices. Repair Cafés bring people together to learn, share skills, and repair household products that might otherwise be discarded. Through this collaboration, Euronics members encourage a culture of repair and supports the transition towards a more circular economy. What makes this partnership unique is its local impact. Euronics members have opportunities to collaborate with Repair Cafés in their communities, creating connections between retailers, consumers, and volunteers. These collaborations help raise awareness about repairability, product longevity, and responsible consumption. By supporting repair initiatives, Euronics demonstrates that innovation and sustainability can go hand in hand—benefiting both consumers and the environment.
Promoting repair and sustainable consumption
Sustainability is an important focus area for Euronics Group. Our partnership with Repair Café International reflects our commitment to helping consumers extend the lifespan of their products and make more sustainable choices. Repair Cafés bring people together to learn, share skills, and repair household products that might otherwise be discarded. Through this collaboration, Euronics members encourage a culture of repair and supports the transition towards a more circular economy. What makes this partnership unique is its local impact. Euronics members have opportunities to collaborate with Repair Cafés in their communities, creating connections between retailers, consumers, and volunteers. These collaborations help raise awareness about repairability, product longevity, and responsible consumption. By supporting repair initiatives, Euronics demonstrates that innovation and sustainability can go hand in hand—benefiting both consumers and the environment.
Promoting repair and sustainable consumption
Sustainability is an important focus area for Euronics Group. Our partnership with Repair Café International reflects our commitment to helping consumers extend the lifespan of their products and make more sustainable choices. Repair Cafés bring people together to learn, share skills, and repair household products that might otherwise be discarded. Through this collaboration, Euronics members encourage a culture of repair and supports the transition towards a more circular economy. What makes this partnership unique is its local impact. Euronics members have opportunities to collaborate with Repair Cafés in their communities, creating connections between retailers, consumers, and volunteers. These collaborations help raise awareness about repairability, product longevity, and responsible consumption. By supporting repair initiatives, Euronics demonstrates that innovation and sustainability can go hand in hand—benefiting both consumers and the environment.
One network, three partnerships, countless local opportunities
Although these partnerships operate in different worlds—sport, esports, and sustainability—they share a common objective: creating meaningful engagement through local activation. Euronics’ strength lies in its unique combination of international scale and local entrepreneurship. Our partnerships provide members with powerful platforms that can be adapted to their market, audience, and business objectives. Whether it is creating memorable fan experiences, engaging gaming communities, or supporting local repair initiatives, our members are empowered to turn these partnerships into real value for customers and communities.
Building stronger connections through shared values
At Euronics, we believe that successful partnerships are built on shared values and long-term collaboration. Through women’s football, the LEC, and Repair Café International, we connect with diverse audiences while promoting inclusion, innovation, sustainability, and community engagement. These partnerships are an important part of how we bring the Euronics brand to life—and how we continue to create meaningful experiences for customers across Europe and beyond.
One network, three partnerships, countless local opportunities
Although these partnerships operate in different worlds—sport, esports, and sustainability—they share a common objective: creating meaningful engagement through local activation. Euronics’ strength lies in its unique combination of international scale and local entrepreneurship. Our partnerships provide members with powerful platforms that can be adapted to their market, audience, and business objectives. Whether it is creating memorable fan experiences, engaging gaming communities, or supporting local repair initiatives, our members are empowered to turn these partnerships into real value for customers and communities.
Building stronger connections through shared values
At Euronics, we believe that successful partnerships are built on shared values and long-term collaboration. Through women’s football, the LEC, and Repair Café International, we connect with diverse audiences while promoting inclusion, innovation, sustainability, and community engagement. These partnerships are an important part of how we bring the Euronics brand to life—and how we continue to create meaningful experiences for customers across Europe and beyond.
One network, three partnerships, countless local opportunities
Although these partnerships operate in different worlds—sport, esports, and sustainability—they share a common objective: creating meaningful engagement through local activation. Euronics’ strength lies in its unique combination of international scale and local entrepreneurship. Our partnerships provide members with powerful platforms that can be adapted to their market, audience, and business objectives. Whether it is creating memorable fan experiences, engaging gaming communities, or supporting local repair initiatives, our members are empowered to turn these partnerships into real value for customers and communities.
Building stronger connections through shared values
At Euronics, we believe that successful partnerships are built on shared values and long-term collaboration. Through women’s football, the LEC, and Repair Café International, we connect with diverse audiences while promoting inclusion, innovation, sustainability, and community engagement. These partnerships are an important part of how we bring the Euronics brand to life—and how we continue to create meaningful experiences for customers across Europe and beyond.
Photo gallery
Photo gallery
Euronics World
Head Quarters
The BASE - Tower A Floor 3
Evert van de Beekstraat 1 - 56 1118 CL Schiphol The Netherlands
2025 EURONICS. ALL RIGHTS RESERVED
Euronics World
Head Quarters
The BASE - Tower A Floor 3
Evert van de Beekstraat 1 - 56 1118 CL Schiphol The Netherlands
2025 EURONICS. ALL RIGHTS RESERVED
Euronics World
2025 EURONICS. ALL RIGHTS RESERVED