Berlin, 05.09 2014.
EURONICS International, Europe’s largest retail group in the consumer electronics market, posted a turnover of € 17.6 billion for the 2013 financial year. With it the retail group recorded further stable development in what still appears to be a challenging European market environment. “The consumer electronics market in Europe remains split in two. Looking at the turnover of our members we have to concede a North-South divide for 2013,” explains Hans Carpels, President of EURONICS International, at a press conference during the IFA international trade show for consumer electronics and home appliances in Berlin. “The price war of recent years has led international manufacturers and retailers to withdraw from a few local markets. In 2013 this affected market players in Great Britain and Turkey, among others.” Nevertheless, the retail group sees the past financial year in an overall positive light because in addition to the new members and a stable turnover, the persistent focus on value added strategies across all categories is showing returns. “Our members are providing the right answers in their demanding market environments. In reaction to the increasingly saturated TV market, EURONICS dealers are already positioned in many other important and promising fields,” says Carpels.
New members in Sweden, Greece and Kazakhstan
At the moment, the retail group boasts 27 members in 31 countries and, as a result, has more than 11,000 locations in Europe. In January, the retail group Electra Sweden was added. With a total of over 252 sales locations, EURONICS International is clearly expanding its market position in Scandinavia. In April 2014, Mega Electric joined the ranks at EURONICS as a member in Greece. The company has a network of 245 sales locations which are linked by efficient central logistics. The latest addition to the Group came in June with the dealer network Sulpak in Kazakhstan which has a total of 77 locations. “The integration of our new members has been successfully concluded thanks in part to the new IT system which we were able to implement in the second quarter. In addition, we are successfully working to further harmonise existing market brand presences,” says John Olsen, EURONICS International Managing Director.
EURONICS presents key future trends
“Growth stimuli in 2014 for specialised retailers have primarily come from Ultra HD TVs and telecommunication,” reports Olsen looking at the current financial year. At the EURONICS stand located in Hall 23A at the IFA, the retail group highlights the most important trends and future topics for consumer electronics and home appliances. The range of innovations spans from Ultra HD with the best possible image resolution currently available and curved TVs, to smart wearables or multi-room solutions, and goes right up to digital health monitoring. “Specialised retail is holding onto its key role. The goal is to understand the innovation of manufacturers right down to the minute detail, to explain it to customers and to highlight the benefits,” says Olsen. At the moment the Managing Director sees an increased need for consultation in the area of “Smart Home“, which focusses on comfort, safety and energy savings within one’s own four walls and which will play a key role at the EURONICS stand.
Proud anniversary: “25 years EURONICS International“
This year at the IFA, which is the most important worldwide event for the industry, the retail group announced a memorable anniversary – in 2015, EURONICS International will celebrate its 25th anniversary which will be marked with a European-wide marketing campaign.
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