Dongguan, China, October 16, 2025 – vivo and Euronics Group, the largest consumer electronics retail organization in the EMEA region, today announced an expanded strategic partnership to drive growth and innovation across the region.
Building on successful collaborations in recent years, this new agreement elevates the relationship into a long-term, strategic alliance, positioning vivo as a key partner within Euronics’ exclusive supplier circle and setting the stage for accelerated growth across key European markets, followed by a phased expansion into additional EMEA countries.
By combining vivo’s global innovation capabilities and premium product portfolio - including the upcoming X300 series - with Euronics’ extensive retail network and omnichannel expertise, the two companies aim to strengthen their presence premium segment and enhance the customer experience across all channels.
The partnership also includes joint global retail media initiatives and refined marketing strategies that connect customers across multiple touchpoints. Operational efficiency will be reinforced through close headquarters-to-headquarters cooperation, streamlined troubleshooting processes, and shared support systems, ensuring seamless execution in every market.
Hu Baishan , Executive Vice President & COO, vivo, said:
"This partnership with Euronics marks a significant step in vivo’s journey to strengthen our presence in Europe. By combining our cutting-edge technology, such as the new X300 series, with Euronics’ unparalleled retail reach, we can deliver exceptional products and experiences to more customers than ever before. We look forward to building a sustainable, long-term alliance that benefits both our organizations and the communities we serve."
Hans Carpels, President Euronics, GEIE, said:
"We are delighted to expand our partnership with vivo as a strategic partner within our exclusive supplier circle. vivo’s commitment to innovation and premium product quality aligns perfectly with Euronics’ vision of providing outstanding solutions to our customers. Together, we will enhance our market impact, drive growth, and bring the latest technology to millions of consumers across the EMEA region."
This fortified alliance between vivo and Euronics marks the beginning of a new chapter in delivering premium technology experiences to consumers across EMEA. By leveraging their combined strengths in innovation, retail reach, and customer engagement, both companies are poised to set new benchmarks for growth, service excellence, and sustainable business practices in the region.
About vivo
vivo is a technology company that creates great products based on a design-driven value, with smart devices and intelligent services as its core. The company aims to build a bridge between humans and the digital world. Through unique creativity, vivo provides users with an increasingly convenient mobile and digital life.
While bringing together and developing the best local talents to deliver excellence, vivo is supported by a network of R&D centers in Shenzhen, Dongguan, Nanjing, Beijing, Hangzhou, Shanghai, Xi'an and more cities, including 5G, artificial intelligence, industrial design, photography and other up-and-coming technologies. vivo has also set up an intelligent manufacturing network (including those authorized by vivo), with an annual production capacity of nearly 200 million smartphones. As of now, vivo has branched out its sales network across more than 60 countries and regions, and is loved by more than 500 million users worldwide.
Following the company's core values, which include Benfen*, user-orientation, design-driven value, continuous learning and team spirit, vivo has implemented a sustainable development strategy with the vision of developing into a healthier, more sustainable world-class corporation.
*"Benfen" is a term describing the attitude on doing the right things and doing things right – which is the ideal description of vivo's mission to create value for society.
About Euronics:
Euronics is the no. 1 consumer electronics retail group in the EMEA and CIS regions, in 37 countries with more than 7,000 outlets and a turnover of more than 25 Billion €, bringing innovative electrical products to consumers via a universal omni-channel approach. Euronics has reported consistent year-on-year growth in turnover and revenue since it was founded in 1990, irrespective of periods of economic instability, demonstrating that the Group’s focus on service and innovative solutions is unparalleled in its market. As a forward-looking organization, Euronics is committed to sustainable retail practices and plays an active role in driving circular economy initiatives throughout the electronics industry.
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