Euronics Group is delighted to announce the renewal of our partnership with UEFA, becoming an official partner of the UEFA Women’s Champions League for the next three seasons and UEFA Women’s EURO 2029 in Germany.
This renewed agreement is a testament to our ongoing support for women’s football and our dedication to inspiring women and girls to participate in sport. At Euronics, we believe in the power of sport to foster diversity, inclusion, and community engagement across Europe and beyond.
John Olsen, CEO of Euronics International, expressed our enthusiasm for this new chapter:
“We’re excited to renew our partnership with UEFA and continue supporting the UEFA Women’s Champions League and UEFA Women’s EURO 2029. The new league format of the Women’s Champions League and greater broadcast exposure give us an amazing opportunity to reach more fans and communities. We are proud to have been part of the immense growth of women’s football, and our members across all our markets are looking forward to bringing this partnership to life locally for the next years to come.”
Guy-Laurent Epstein, UEFA executive director of marketing, also highlighted the importance of this collaboration:
“This new four-year agreement strengthens our collaboration and reaffirms a shared commitment to the continued growth of women’s football. Working with Euronics Group has already delivered tangible results, and we look forward to building on this strong foundation to further develop and elevate our two women’s flagship competitions across Europe and beyond.”
Through this partnership, Euronics Group joins adidas, Amazon, Heineken, PepsiCo and Vodafone as a UEFA Women’s Champions League partner.
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