Amsterdam, 22nd of October 2026 – EURONICS GEIE, EMEA’s leading retail group in Technical Consumer Goods (IT, telecom, consumer electronics and home appliances), is pleased to announce that Technopolis Bulgaria is joining the Euronics Group, further strengthening the Group’s presence in the European consumer electronics and home appliances retail market. 

Technopolis is Bulgaria’s leading retailer of home appliances, consumer electronics and IT products, operating 36 hypermarkets across 26 cities with a total sales area of 85,000 m². With 25 years of experience in the Bulgarian market and more than 2,000 employees, the company has established a strong nationwide presence, complemented by its comprehensive online offering.

John Olsen, CEO of Euronics International, commented:

“We are delighted to welcome Technopolis Bulgaria to the Euronics family. Their strong position in the Bulgarian market, extensive retail expertise and commitment to providing consumers with a comprehensive technology offering make them an excellent addition to our Group. This partnership further strengthens our European network and creates new opportunities for collaboration and shared growth.” 

Bojidar Kolev Co-Founder and Board member of Technopolis Bulgaria, stated:

“[QUOTE FROM TECHNOPOLIS BULGARIA]” 

Hans Carpels, President of EURONICS GEIE, added:

“Welcoming Technopolis Bulgaria to Euronics reflects our strategy of working with strong local retailers that combine deep market knowledge with a clear focus on customer value. Their addition further reinforces our network in Europe and our ambition to create value through international cooperation and knowledge sharing.” 

About Euronics

Euronics is a leading international retail group in Technical Consumer Goods, bringing together independent electrical retailers across its markets. Through its international network, EURONICS promotes collaboration, knowledge sharing and strong local entrepreneurship while supporting its members in an increasingly competitive and rapidly evolving retail environment.

www.euronics.com