Euronics Group is proud Official Sponsor of UEFAWomen’s Football, including UEFA Women’s Champions League and UEFA Women’s EURO2022 and 2025 and the Together #WePlayStrong campaign.
The basis of this partnership is the shared belief in the enormous potential of women’s football. Through this 4-year commitment, Euronics Group aims to support the growth of the game by backing UEFA’s plan to cement football as the leading female team sport in Europe. We are committed to the future of women’s football, and we are excited in helping to accelerate the women’s game through this partnership.
As Europe's leading electronics retail group, this partnerships gives us the opportunity to activate in our local communities in 24 markets, together with our suppliers and partners. Looking at the demographics of women's football fans, this partnership creates an unique opportunity to reach more women, while not excluding men.
The partnership is an exciting opportunity for Euronics Group members to continue to harness the Euronics ethos of creating a ‘human touch in a digital world’. It additionally provides the possibility for Group members to invite football fans to take part in activation opportunities both online and in-store.
Activation of the partnership will be executed market by market. One of the exclusive rights Euronics Group has in this partnerships are the players mascots during all UEFA Women's Champions League matches (starting in the knock out phase) and all UEFA Women's EURO 2022 and ‘25 matches. This right gives us the opportunity to create ‘once in a lifetime'-experiences and we are looking forward to invite young kids to these great events.FIND OUT MORE ABOUT UEFA WOMEN’S FOOTBALL
Our partnership with UEFA Women's Football allows us to go beyond the ordinary and provide a unique and unforgettable experience for kids. As a player mascot they can walk onto the pitch with their favourite players. This extraordinary opportunity creates memories that will last a lifetime. As the exclusive provider, we strive to create an immersive and unforgettable experience for these kids.